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Tokyo Style Girl Boss Alisa Ueno

Alisa Ueno in conversation with Sarah Lim

August 30, 2017

As observers and consumers of Japanese fashion, we keep connected with the ever-changing trends through magazines, blogs, social media, and perhaps, the occasional visit to Japan. But what is it like being in the middle of it all?

From model to fashion designer, Alisa Ueno has been a mainstay in the Japanese fashion scene since a young age. Born and raised in Tokyo, Alisa started as a dokusha model or amateur fashion magazine model, before transitioning into professional modelling. With her unique sense of style, it wasn’t long before she was invited to work behind the scenes as a creative director for fashion label Fig & Viper. Most people attribute the ‘Neo-Gal’ trend look to Alisa, although her unique sense of style goes beyond this, marking a transition in the various trends in Japanese fashion and beauty throughout the years.

At this talk event, Alisa Ueno joins us to discuss her fashion career and take us in depth into the changing Tokyo fashion culture, as experienced from her unique perspective. She will be joined in conversation by local emerging creative talent Sarah Lim.

This talk is part of the Tokyo FRUiTS event series, featuring talks, a film and an exhibition.


Alisa Ueno, Japan’s ‘It Girl’, is at the forefront of Tokyo’s youth culture as the creative director and designer of the clothing brand, FIG&VIPER. With beginnings in modelling, Alisa’s creative flair began a new fashion movement, ‘Neo-Gal’, mirroring her original hair styling, makeup and fashion. Inspiring youths in Japan and abroad, she has been an ambassador for major labels, including Yves Saint Laurent and Fendi. Alisa’s talents also flow into the music sphere. She is a professional DJ and artist who has performed at festivals and clubs worldwide, as well as other prestigious events around Tokyo.


Presented by

Event Partner

Special thanks to


6:30pm-8pm (Doors open 6pm)

The Japan Foundation, Sydney
Level 4, Central Park
28 Broadway, Chippendale NSW 2008

Free. Limited capacity; first-come, first-served.
Limited priority booking available online 2 days before event. Please check this page for updates.



Tokyo FRUiTS – 20 years of Street Fashion

August 4 – September 16, 2017 
The Japan Foundation Gallery



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By Megan Catherine Rose
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6:30pm–8pm (doors open 6pm)



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6:30pm–8pm (Doors open 6pm)



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6:30pm start (Doors open 6pm)


(02) 8239 0055

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